As a lover of cosmetics and beauty products, she felt there was a lack of holistic beauty retail stores in India. She envisioned building her own retail business with multiple beauty products on a single platform.

In 2011, she came up with the idea of setting up a multi-brand e-commerce platform, as a result, she left her job in 2012, at the age of fifty to start her entrepreneurial journey. It was from here that she laid the foundation of Nykaa, which would go on to forever change the way beauty products were bought in the country. Nykaa today is inspiring consumers to make not only beauty choices but also fashion and lifestyle choices that best suit them.

Nykaa also created history in the Indian stock market in November 2021, with Nykaa listing at almost 80% premium and ending the day at Rs 2,206.70, 96.15% higher than its issue price, market capitalization on day one was Rs 1,04,360.85 crore.

This tremendous success is attributed to the business and marketing acumen of Falguni Nair, Nykaa expected to reach a turnover of over Rs 300 crore by 2027.